Assistant Digital Marketing Manager
About the position George Fox University's Marketing Communications department is seeking a passionate marketer to join their fast-paced, well-resourced marketing team. The Assistant Digital Marketing Manager will be responsible for increasing qualified applicants and enrolled students through the university's digital portfolio. This individual will write copy, coordinate, and implement digital marketing campaigns across various paid media platforms, collaborating with the team to address business challenges and advance the university's mission. The role requires strong collaboration, problem-solving skills, and the ability to manage multiple tasks with competing deadlines, contributing to the university's promise that students will 'Be Known'.
Responsibilities
- Implementing and managing digital ad campaigns across paid media platforms from idea stage through execution and tracking.
- Communicating the value of an education at George Fox University to prospective students through strong copywriting and keyword research.
- Acting as a bridge between creative and digital ads, assisting in editing and repurposing creative content into various digital ad templates.
- Creating and maintaining comprehensive project documentation.
- Evaluating and reporting on results of paid campaigns using data from Google Analytics, ad platform reports, and admissions.
- Recommending and implementing changes and tests to optimize performance of paid digital marketing campaigns.
- Collaborating in designing and optimizing campaign creative including ads, profiles, messages, landing pages, and more.
- Communicating effectively and courteously with others, including employees, students, and the public, in a spirit of teamwork, respect and customer service.
- By actions, words, and lifestyle, be a Christian role model to students, whether through casual contact or in a formal supervisory role.
- Demonstrated experience working cross culturally with respect, appreciation and humility.
- Other duties as assigned.
Requirements
- A Bachelor's degree (required).
- 1 or more years of experience in digital marketing and advertising.
- Deep experience writing and editing ad copy from start to finish and working collaboratively with content teams to maintain consistent brand messaging across platforms.
- An eye for visual design with proficiency in (or a strong desire and aptitude to quickly learn) Adobe Photoshop and Figma.
- Proficiency with Microsoft Excel for reporting, data visualization, and analysis.
- Proficiency with Google Ads, Facebook Business Manager, and Google Analytics.
- Understanding of website metrics and best practices.
- Excellent client-facing and internal communication skills.
- Advanced time management, organizational and analytical skills.
- Excellent written and verbal communication skills.
- Legal authorization to work in the United States.
- A commitment to the University's Theology of Racial and Ethnic Diversity.
- A desire to work with a diverse community of students and employees who represent various cultures, backgrounds, abilities, ethnicities, political views, and expressions of Christian faith.
- A personal commitment to Jesus Christ and express their Christian testimony in a church.
- Employees agree to live in agreement with the Community Lifestyle Statement and affirm the theological commitments expressed in the Statement of Faith.
Nice-to-haves
- This position does not offer visa sponsorship; therefore, only applicants who do not require sponsorship for employment visas, now or at any point in the future, should apply.
Benefits
- Rich employee benefit package.
- Free Fitness Center membership.
- Free parking.