Director, SEM

Job Description:

• Own the vision, roadmap, and execution for Gametime’s global SEM program largely in Google Ads but also in Bing Search, and emerging platforms.
• Deliver growth and efficiency through advanced bidding, segmentation, and automation frameworks aligned with company revenue and margin goals.
• Strong curiosity and drive in exploring how different AI based solutions can drive improved relevancy and efficiency in paid search
• Oversee structured SEM experimentation, building on Gametime’s strong testing culture to validate bidding, ad copy, landing page, and audience innovations.
• Work with Data Science and Engineering to develop internal tools, automation pipelines, and performance dashboards that enhance decision-making.
• Serve as Gametime’s primary liaison with Google to access betas, co-develop testing pilots, and inform product feedback loops.
• Lead and mentor a team of SEM managers and analysts, fostering a culture of analytical rigor, curiosity, and operational excellence.
• Partner with Analytics to refine attribution models, incrementality testing, and reporting frameworks that drive transparency and strategic clarity across channels.
• Align SEM strategy with CRM, Paid Social, SEO, and Lifecycle teams to ensure an integrated acquisition strategy across the funnel.

Requirements:

• 8+ years of experience in SEM, with at least 3 years in a leadership role managing teams and large-scale budgets.
• Proven record of scaling world class SEM programs to eight-figure spend while improving efficiency and ROI.
• Experience in large catalog based eCommerce businesses such as online travel, retail or live events
• Experience managing experimentation and automation roadmaps in partnership with technical teams.
• Background in marketplaces, ticketing, or high-velocity e-commerce environments preferred.

Benefits:

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition