Fractional CMO
Overview
The organization is hiring a fractional senior marketing leader (Director/CMO level) to create and execute a coherent brand, content, and community strategy that drives adoption among developer audiences.
Responsibilities
- Audit existing marketing, content, documentation, and community channels and identify key gaps and opportunities
- Develop a cohesive go‑to‑market and brand strategy that aligns mission messaging with product and developer outreach
- Own content marketing: shape technical content, turn subject matter input into clear tutorials, docs, videos and campaign assets, and prioritize a content roadmap
- Design and run targeted campaigns to grow developer adoption (including short form tutorials, product demos, and measurement frameworks)
- Strategize developer community outreach and growth tactics (e.g., developer forums, Reddit, Discord, GitHub) and coordinate with any developer-relations or product-marketing partners
- Coordinate cross‑functional stakeholders (executive leadership, design/brand lead, product, engineering) to align messaging and publishing cadence
- Establish KPIs, analytics and reporting to evaluate content/campaign performance and iterate quickly
- Manage external agencies, contractors or freelance writers as needed and surface hiring recommendations for full‑time roles when appropriate
- Advise leadership on prioritization, timelines, and scope for a scaled marketing function
Qualifications
- Senior marketing leader (Director/CMO level) with demonstrable experience leading content, brand, or community marketing programs
- Proven experience marketing to technical/developer audiences (developer tools, open source, ML/AI communities) and familiarity with community platforms and forums
- Strong content skills: translating technical material into clear developer‑facing docs, tutorials, videos and campaigns
- Experience building or coordinating developer relations or community programs and running acquisition experiments for technical users
- Data‑driven: experience setting KPIs, running analytics and iterating based on results
- Experience working in mission‑driven or open‑source organizations is a plus
- Comfortable working fractional/remote and coordinating distributed teams; some US time overlap preferred
- Track record managing agencies/contractors and advising on hiring/scaling marketing teams