Marketing Events Coordinator

Job Description:

• Serve as the single point of contact for the entire webinar lifecycle—from ideation and scheduling to speaker recruitment and cross-functional coordination with Product and Customer Marketing.
• Act as the producer for proprietary broadcasts and the primary point of contact for third-party hosted webinars, ensuring seamless technical execution and brand consistency.
• Coordinate pre-webinar promotion to ensure webinars drive engagement and meet defined attendance targets.
• Manage the end-to-end execution for in person events e.g. trade shows, partner co-hosted events, and executive engagements, handling everything from booth assets and vendor coordination to white-glove logistics.
• Take independent ownership of assigned components within major conferences, such as registration workflows, lead retrieval, and booth logistics to ensure a seamless stakeholder experience.
• Track event expenditures against assigned budgets to ensure fiscal responsibility and deliver post-event ROI analysis to evaluate the effectiveness of event investments.
• Ensure all event data is accurately captured and synced with Salesforce/Marketo within established SLA timelines to guarantee proper lead attribution and enable sales follow-up.

Requirements:

• 3–5 years of B2B event marketing experience.
• Proven track record of executing event logistics for various types of events, as well as managing end-to-end webinar production.
• Strong competence with various event tools and procedures; experience with webinar platforms (e.g. ON24, Zoom), marketing automation (e.g. Marketo) and CRMs (e.g. Salesforce)
• Excellent organizational skills with the ability to work independently on assigned sub-projects and meet milestones within a fast-paced environment.
• Collaborative, proactive communication style; ability to build strong relationships across internal functions (Sales, Product Marketing) including C-levels, and communicate clearly and professionally with external vendors and partners.
• Experience or familiarity with the SAP ecosystem or supporting large-scale SAP-hosted events is a plus but not required.
• Willingness to travel up to 20-30% for on-site event execution.

Benefits:

• Flexible work schedule
• Remote-friendly environment
• Comprehensive Insurance Coverage (Medical, Dental, Vision, Life)
• Comprehensive PTO Structure (PTO, Sick Leave, Bereavement)
• Global Parental Leave
• Company issued equipment (Laptop, monitor, etc.)
• 401k with match
• Career Development/Pathing
• EAP Program/Mental Health Advocacy
• Supportive Work Culture