Paid Media Manager
Audiense is seeking a data-driven Paid Media Manager to lead and optimize multi-channel paid acquisition programs that drive pipeline growth, qualified leads, and revenue impact. This role will own strategy, execution, testing, and performance analysis across digital advertising channels while partnering closely with demand generation, sales, product marketing, and analytics teams. The ideal candidate has experience scaling B2B advertising campaigns, understands attribution and conversion tracking, and can balance creative experimentation with rigorous performance analysis.
What You'll Do
Paid Media Strategy & Execution Develop and manage paid acquisition strategies across: Google/Bing Ads LinkedIn Ads Meta Ads Reddit Ads YouTube/Video Platforms Programmatic/display platforms Retargeting channels Own campaign setup, budget allocation, bid strategies, and audience targeting. Build full-funnel campaigns aligned to pipeline and revenue goals. Audience & Targeting Optimization Leverage firmographic, behavioral, and intent-based audience data. Develop ICP-based segmentation strategies. Create retargeting and nurture audiences across the buyer journey. Collaborate with analytics and customer intelligence teams to improve targeting precision. Performance & Analytics Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance. Build dashboards and reporting frameworks using platforms such as: GA4 Looker Studio HubSpot Salesforce Analyze campaign effectiveness and deliver optimization recommendations. Conversion Tracking & Attribution Ensure accurate campaign tracking and attribution across ad platforms and CRM systems. Partner with Marketing Ops to troubleshoot attribution discrepancies and tracking issues. Testing & Experimentation Run structured A/B tests on: Creative Landing pages Messaging Audiences Bidding strategies Continuously optimize conversion rates and lead quality. Cross-Functional Collaboration Partner with: Demand Generation Content Marketing Creative/Design Product Marketing RevOps Sales What You'll Bring 3–7+ years managing paid media for B2B SaaS, martech, ecommerce tech, or analytics companies. Deep expertise in LinkedIn Ads, Google Ads and Reddit Ads. Strong understanding of attribution models, tracking, and marketing analytics. Experience with CRM and marketing automation platforms (HubSpot, Salesforce preferred). Analytical mindset with strong reporting skills. Experience managing six-figure+ monthly ad budgets preferred. Success Metrics Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQLs) Pipeline generated Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Conversion rate optimization Paid media contribution to revenue