Performance Marketing Manager
About LiveFlow We are building the next-generation accounting and finance platform to enable lean finance teams to run massive enterprises. We have raised over $21M from top-tier investors including:YC,YC Continuity,ValarSeedcamp,WndrCo,Moonfire,Bradley Horowitz (VP Product, Google) and more. We are helping thousands of companies to streamline their financial workflows and we havehundreds of 5/5 ratings on G2. Our founding team previously worked at Europe's fastest growing fintech,Revolut.
About the Role
We're looking for a Performance Marketing Manager to lead our multi-channel performance marketing strategy across paid search, paid social, direct mail, creative experimentation, and more. Your mission is to drive qualified signups and demo requests while building brand awareness among finance leaders. This is an IC role reporting directly into the founding team. You'll be our first dedicated performance marketing hire — so you should be equal parts analytical and creative, and comfortable building the playbook.
What You'll Do
- Own multi-channel performance marketing: paid search, paid social, direct mail
- Build and scale brand awareness campaigns targeting finance & accounting teams
- Identify and test new channels — always looking for the next scalable lever
- Brief, test, and iterate on ad creative and landing pages with our design team
- Manage budgets against CAC and ROAS targets — scale what works, cut what doesn't
- Set up tracking, attribution, and reporting across all channels
- Run structured experiments on copy, creative, audiences, and bidding strategies
- Monitor competitive activity and spot new opportunities
What We're Looking For
- 3–6 years managing multi-channel performance marketing for a B2B SaaS company
- Proven track record driving measurable pipeline, not just clicks and impressions
- Deep proficiency in Google Ads, Meta Ads Manager, and ideally LinkedIn and Twitter
- Highly analytical
- Highly creative; you can write or brief compelling copy for a finance audience
- Experience with or curiosity about non-digital channels like direct mail and affiliates
- Strong grasp of conversion tracking, UTM structures, and multi-touch attribution
- Comfortable in a fast-moving startup where you'll build processes from scratch
Bonus Points
- Experience marketing to finance teams, CFOs, or accounting professionals
- Familiarity with HubSpot, Salesforce, Clay, or similar platforms
- Experience with landing page optimization and CRO
- You've been an early marketing hire at a startup before