[Remote] ABM Specialist

Note: The job is a remote job and is open to candidates in USA. Scribe is a company focused on account-based marketing, and they are seeking an ABM Specialist to execute AI-driven marketing programs for enterprise accounts. The role involves collaborating with Sales and the marketing team to run personalized campaigns, support events, and measure engagement and pipeline impact.

Responsibilities

• Execute ABM campaigns: Run 1:1 and 1:few campaigns for Scribe's target strategic accounts across channels like direct mail, content hubs, in-app/product signals, and events. For paid digital campaigns, you'll brief and collaborate with the acquisition team rather than own execution directly
• Focus on AI in ABM: Experiment with emerging AI and automation capabilities across ABM, measurement, and orchestration to improve efficiency and pipeline impact
• Build tailored experiences: Develop personalized content, messaging, microsites, and event activations that resonate with executive buyers and buying groups
• Support ABM events: Help plan and execute field events, VIP dinners, and executive roundtables that drive engagement within target accounts. Own pre- and post-event campaign follow-through
• Partner with Sales: Work hand-in-hand with AEs to execute account plans, deliver personalized plays, and help open doors and accelerate deals
• Measure what matters: Track account engagement, coverage, event ROI, and pipeline impact. Bring insights back to Sales and Marketing to inform what we do next
• Bring creativity to enterprise marketing: Pilot new ideas, test emerging ABM and event formats, and share learnings that raise the bar for how we engage top accounts

Skills

• 1-2 years in B2B SaaS or PLG company with at least 1 year in ABM, demand generation, business development or a closely related role
• Exposure to AI and automation in marketing contexts: intent signals, predictive tools, or campaign personalization at scale
• Hands-on experience running multi-channel campaigns, including at least a few of: direct mail, field events, executive programs, or content-driven plays
• Comfortable collaborating with sales teams and comfortable in Salesforce, Clay, or similar ABM/intent platforms
• Clear communicator, both written and verbal, who can simplify complex ideas for both internal stakeholders and external buyers
• Willingness to travel up to 5% for ABM events and account programs

Benefits

• Some of the nicest and smartest teammates you’ll ever work with
• Competitive salaries
• Comprehensive healthcare benefits
• Equity in a hypergrowth startup
• Flexible PTO
• 401k
• Parental Leave
• Commuter Benefits (SF office employees)
• WFH Stipend

Company Overview