[Remote] Growth Marketer (Meta ads)

Note: The job is a remote job and is open to candidates in USA. The Feed Media is a Facebook marketing agency specializing in paid growth, working with notable clients like Arnold Schwarzenegger and Jay Shetty. They are looking for a Growth Marketer to manage Meta ad campaigns, develop creative strategies, and build strong client relationships.

Responsibilities

• Research audience segments, pain points, dream outcomes, and objections through Reddit, reviews, competitor analysis, and social listening
• Develop detailed persona profiles and identify strategic angles that will resonate with target audiences
• Stay ahead of creative trends by actively following platforms like TikTok, Instagram, and industry thought leaders
• Direct creative production, including shot selection, visual storytelling, and brand consistency
• Write compelling hooks, scripts, and body copy that drives engagement and conversions
• Set up and manage Meta ad campaigns, including audience targeting and budget allocation
• Analyze campaign performance metrics (CPM, CTR, conversion rate, CPA/CPL) to identify winning creative
• Understand what constitutes good performance across different metrics and industries
• Connect creative decisions to performance outcomes and iterate based on data
• Distill performance data into actionable insights for clients
• Lead client meetings with confidence
• Communicate creative rationale effectively to stakeholders
• Set meeting agendas, provide regular updates, and maintain clear documentation
• Build and maintain strong client relationships through proactive communication

Skills

• Research audience segments, pain points, dream outcomes, and objections through Reddit, reviews, competitor analysis, and social listening
• Develop detailed persona profiles and identify strategic angles that will resonate with target audiences
• Stay ahead of creative trends by actively following platforms like TikTok, Instagram, and industry thought leaders
• Direct creative production, including shot selection, visual storytelling, and brand consistency
• Write compelling hooks, scripts, and body copy that drives engagement and conversions
• Set up and manage Meta ad campaigns, including audience targeting and budget allocation
• Analyze campaign performance metrics (CPM, CTR, conversion rate, CPA/CPL) to identify winning creative
• Understand what constitutes good performance across different metrics and industries
• Connect creative decisions to performance outcomes and iterate based on data
• Distill performance data into actionable insights for clients
• Lead client meetings with confidence
• Communicate creative rationale effectively to stakeholders
• Set meeting agendas, provide regular updates, and maintain clear documentation
• Build and maintain strong client relationships through proactive communication
• You're a great copywriter
• You drive projects forward/are high-agency - you tell us what you're doing, why, and if there are roadblocks, how you think they can be solved
• Understanding of core ad metrics (CPM, CTR, CVR, CPA/CPL)
• You're the type of person who naturally studies ads while scrolling, reverse-engineers successful campaigns, and gets excited about finding that perfect hook
• You can take ownership of client relationships and confidently lead strategy meetings

Benefits

• Competitive base compensation plus performance-based incentives
• Remote-first work environment with flexible scheduling
• Opportunity to work with premium brands and high-profile clients
• Collaborative, entrepreneurial team culture that values initiative

Company Overview