[Remote] Marketing Activation Specialist

Note: The job is a remote job and is open to candidates in USA. Cohesity is a leader in AI-powered data security and management. The Marketing Activation Specialist will execute, optimize, and report on marketing campaigns in Marketo to support global marketing programs while collaborating with cross-functional teams to ensure successful campaign activations.

Responsibilities

• You will use Adobe Marketo Engage to build and manage the full lifecycle of digital campaigns in order to drive global demand generation and customer engagement
• You will collaborate with global teams to localize campaign assets, build emails, create target segment lists, and ensure successful campaign launches with precision QA and timely delivery
• You will implement A/B testing and performance optimization strategies to maximize engagement, conversions, and ROI
• You will track and report on campaign success metrics and provide actionable insights and recommendations to stakeholders for continuous improvement
• You will ensure compliance with privacy regulations and best practices to maintain email deliverability, reduce unsubscribes, and improve list hygiene

Skills

• 1–2 years of experience in Adobe Marketo Engage managing campaign builds and execution
• Working knowledge of Salesforce or equivalent CRM
• Experience with A/B testing and optimization strategies for email performance and engagement
• Basic understanding of privacy and email regulations and industry best practices
• Proven track record of managing multiple campaign requests and delivering under tight deadlines
• Experience with HTML/CSS for email design and testing
• Familiarity with Adobe Creative Cloud (e.g., Dreamweaver, Photoshop) and/or Figma
• Experience performing QA/testing across various email clients and browsers
• Experience with global asset localization and managing high-volume execution intake from diverse teams
• Strong project management, analytical, and stakeholder communication skills

Benefits

• Bonus compensation
• Commission (if in a sales function)
• Equity grants
• Health and wellness benefits
• Vacation
• Paid holidays and refresh days
• 401(k) retirement plan
• Life and disability insurance coverages
• Other benefits the Company may offer from time to time

Company Overview