[Remote] Program Manager, Digital Engagement
Note: The job is a remote job and is open to candidates in USA. Mitratech is a team of innovators focused on building world-class products that simplify operations in Legal, Risk, Compliance, and HR functions. They are seeking a strategic, data-driven Program Manager of Digital Engagement to lead their B2C and client digital engagement strategy across the full customer lifecycle, driving awareness, onboarding, engagement, retention, and lifetime value through personalized digital experiences.
Responsibilities
- Develop and execute a comprehensive B2C digital engagement framework and customer adoption strategy aligned to company customer engagement objectives
- Partner with teams to identify opportunities to increase product usage, engagement and customer health
- Oversee digital customer programs across email, SMS, push notifications, in-app messaging, social, and web personalization
- Define segmentation frameworks and personalization strategies to improve engagement and relevance
- Design lifecycle journeys from acquisition through retention and advocacy
- Optimize programs that accelerate customer onboarding, engagement, win-back, and loyalty
- Increase customer lifetime value (LTV) through data-informed engagement tactics
- Establish KPIs and reporting dashboards to measure engagement, retention, and revenue impact
- Leverage customer feedback, A/B testing, experimentation, and behavioral analytics to continuously optimize digital engagement programs
- Translate data insights into actionable strategies and executive-level reporting
Skills
- 5-7 years of experience in customer engagement, customer success operations, B2C digital marketing, or digital engagement
- Experience driving customer adoption, retention, engagement or lifecycle programs in SaaS technology, insurance, healthcare, retail, or consumer tech industries
- Experience building and scaling digital customer journeys and engagement programs
- Hands on experience with customer engagement and marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Gainsight Journey Orchestrator, Send Grid, etc.)
- Strong analytical skills with hands-on experience in experimentation and performance optimization
- Experience building cross-functional programs and initiatives in a fast-paced environment
- Familiarity with customer data platforms (CDPs), behavioral analytics tools, and personalization engines
- Strong communication, presentation, and management skills
- Exceptional self-starter skills and ability to manage issues and projects to completion
- Proven leadership, oral/written communication, and problem-solving skills
- Solid PC skills including thorough knowledge of MS Word, PowerPoint, Excel
- Ability to explore ways to improve and promote quality, accuracy, and thoroughness
- Bachelor's degree (B. A.) from four-year college or university; or equivalent combination of education and experience
- Experience with Pendo and engaging with customers through a digital platform is a plus
Benefits
- Health, Dental & Vision Insurance *
- 401 (k) + Employer Match *
- Unlimited PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
- STD, LTD & Group Life Insurance
- Paid Parental Leave
- Pet Insurance
- FSA & HSA Options
- Employee Assistance Program
- Remote Work
- Career Advancement & Professional Development Opportunities
- Employee Recognition
- LinkedIn Learning Platform
Company Overview