[Remote] Social Media Manager (Remote)

Note: The job is a remote job and is open to candidates in USA. Huckleberry Labs is a company dedicated to creating life-changing products for families. They are seeking a Social Media Manager to develop and execute the social media strategy, manage content systems, and collaborate across teams to enhance brand presence on key platforms.

Responsibilities

• Develop, own, and evolve Huckleberry's social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization
• Build and manage a content strategy grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents
• Drive the creative process, whether from briefing to others or from your own hands-on execution
• Lead social calendar development, content planning, and publishing across current and emerging platforms
• Own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable
• Design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders
• Stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how
• Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts

Skills

• 5–8 years of social media or brand marketing experience, with increasing ownership of strategy
• A portfolio that demonstrates both creative thinking and strategic structure—you can write a sharp caption and a quarterly content brief
• Deep fluency across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including how each platform's algorithm, culture, and content norms differ
• Ability to use data to develop hypotheses, not just report backwards; you know what to measure, why it matters, and how to explain it simply
• Experience in consumer, lifestyle, wellness, parenting, or family-facing brand environments

Company Overview