US Marketing Executive, FT Live
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy. They are seeking a motivated and dedicated Marketing Executive to support the US Marketing Manager, focusing on attracting high-quality attendees to events and driving delegate revenue and registrations.
Responsibilities
- Plan, coordinate, and execute effective 12-month marketing plans to ensure products reach target audiences at optimal times
- Develop and deliver multi-channel marketing campaigns across websites, email, digital advertising, SEO, social media, traditional media, influencers, and PR
- Drive lead generation initiatives contributing a minimum of 20% of delegate revenue
- Brief, build, segment, and analyze data to attract new audiences
- Build and update event microsites using CMS tools
- Coordinate creative production including print, social assets, and digital ads
- Design and deploy engaging email campaigns aligned with event branding
- Develop briefs for videographers and photographers and oversee on-site execution (e.g., vox pops, wrap-up videos)
- Create and schedule real-time event communications, including email campaigns and app notifications
- Provide on-site support, including managing registration and attendee check-in
- Design and manage rebooking campaigns for future events
- Report weekly on audience engagement and booking trends
- Conduct year-over-year analysis across marketing channels
- Produce post-event reports including metrics, imagery, and video content
- Deliver detailed post-event analysis to inform future event strategy
Skills
- 1–2 years of professional marketing experience, preferably in events or a media organization
- Strong organizational skills with the ability to handle multiple priorities in a fast-paced environment
- Experience with data segmentation and audience development strategies
- Understanding of SEO and strong copywriting skills
- High energy, proactive attitude, and goal-oriented approach
- Strong analytical and time-management skills
- Demonstrated initiative in self-development and continuous learning
- High attention to detail and ability to perform under pressure
- Experience providing administrative support
- Strong communication skills with the ability to build relationships across all levels (internal and external)
- Proficiency in Google Docs, Sheets, and Microsoft Excel
- Understanding of budgeting and sound judgment in financial decisions
- Familiarity with AI tools such as ChatGPT or Duet AI is a plus
Benefits
- Generous annual leave
- Health coverage
- 401k and company match
- Inclusive parental leave packages
- Subsidised gym memberships
- Opportunities to give back to the community
- Hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review
- Flexible working requests will be considered
Company Overview